Year in Review & What’s Ahead in 2026
A Milestone, Partnerships, and Growth
The year 2025 is of particular significance for Nosiboo: this is the year we reached the milestone of selling our one millionth product. It is an important confirmation of the effectiveness of our many years of development, manufacturing, and sales efforts. This achievement is not the result of a single year’s performance, but of a long-term journey shaped by focused market selection, a stable product portfolio, and strong partner collaborations.
Nosiboo was active in 19 countries through B2B partnerships in 2025. The focus was not on opening new markets, but on strengthening existing, well-functioning regions. This approach allowed us to direct resources to areas where the brand had already proven itself and where partnerships are built on stable foundations.
We have a strong, long-term presence in key markets including Poland, Croatia, Slovenia, France, the Czech Republic, Germany, Switzerland, Hungary, and South Korea. In these countries, Nosiboo is not an occasional player, but a well-known, established brand.
Evolution of our partner network
The year also brought progress in our partnerships: 45 new reseller partners joined us, bringing the total number of partners we work with worldwide to 294 by the end of 2025, with a full list of our stores available on our website. While new partnerships were established, the past year was primarily about deepening existing relationships. Joint planning and closer cooperation helped make our partner operations more predictable and efficient.
Products and market insights
Nosiboo Pro continued to play a leading role in B2B sales in 2025. The product remained the most popular across all regions and delivered stable performance throughout the year. Based on partner feedback, reliability, ease of use, and clear functional benefits are valued most.
Strengthening markets, positive trends
In 2025, we saw positive development across several markets. The French market stood out, and growing activity was also observed in the Polish, Romanian, Czech, and Swiss regions. These results show that focused partner collaboration and a well-positioned product can deliver results over the long term.
New for 2026: Nosiboo Pro in Beige
We continuously develop while closely listening to our customers. Guided by this feedback, in 2026 we will introduce the fifth colour option of Nosiboo Pro, expanding the portfolio with a clean and timeless beige shade. Joining the well-known sage, blue, pink, and grey versions, the new colour fits perfectly into modern homes while delivering the quality and reliability that Nosiboo Pro is known for.
The role of colour
Our most popular product, Nosiboo Pro with a mains-powered design, helps parents effectively clear nasal mucus from their sick children every day. During these periods, the nasal aspirator is in constant use, and the product—available in several colours—allows parents to choose a device that matches their personal taste or the colour scheme of the child’s room. Our intention was to design nasal aspirators with friendly, cheerful colours and playful shapes that help reduce children’s discomfort with the process, making cooperation easier during nasal cleaning, as regular nasal hygiene is essential for the health of young children.
Where design meets functionality
The Nosiboo brand has become a leading player in the field of nasal hygiene thanks to its use of special airflow technology instead of vacuum, allowing it to safely and reliably remove nasal mucus even from deep within the nasal passages. Its uniqueness, however, is reflected not only in the innovative solutions refined through development, but also in the recognition it has earned both domestically and internationally. During development, our primary goal was not just to provide parents with a tool, but also to place strong emphasis on a modern, aesthetically pleasing design alongside functionality.
The achievement of this goal was confirmed when Nosiboo Pro won the prestigious Red Dot Design Award in the medical device category in 2014, an award often referred to within the industry as the “Oscar of design.” The brand’s success story continued most recently in 2025, when the Nosiboo Zigg night light also received a Red Dot Design Award, further adding to Nosiboo’s growing list of recognitions.
